We design and implement sharing strategies that enable and stimulate reuse of your content to maximize the reach of your message.

TEDx


How do you want to earn your money? Strangely enough this question is not asked very often. Most schools only teach one business strategy: protect your work. Squeeze every penny out of it. And drag violators to court. All this negative energy can’t be good for anyone.

Another negative effect is that a lot of useful, beautiful and inspiring content stays behind financial bars.

But there are other ways. Licenses like creative commons and platforms like kickstarter offer new ways for creatives to share their content and make a living of it.

Circular content founder Sebastiaan told his personal story on how he experimented with different business models and adapted to more open licenses over the course of several years. He argues that awareness of alternative business models should be raised and that every entrepeneur should be able to choose a business and licensing model that fits him or her best.

Links

Slides of this presentation

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